Automakers create on
Dying to hear how the stereo system of an infiniti convertible sounds?Check your mobile phone.The automaker has a mobile music application that runs on facebook http://blog.indianseoservices.com/michael-kors-online-outlet-staff-and-locales
and plays melodies on mobile phones while users ogle pictures of the new g37 convertible.The tokyo based auto company is also buying text ads on mobile news feeds and embedded spots for mobile video.
Infiniti whose http://www.taoyuandan.cn/shoes/209/
parent company is
Is aiming to make its digital ads accessible on mobile devices and is formatting its facebook application to work on all handsets not just the iphone that can access the internet.Infiniti is among the automotive companies that hope to appear more innovative and attract younger car buyers by revving up advertising on mobile devices.
Have both created interactive iphone games that put users behind the wheel, simulating the feel of driving their vehicles.In"Expression of joy,"Bmw's promotion of the z4 roadster, users customize their cars and test drive a virtual version of http://nuestraescuela.educacion.gov.ar/pitch-the-cheap-ralph-lauren-sale-world/
the $40, 000 convertible.Volkswagen's"Polo challenge"Takes gamers through 3 d racecourses that feature motor sounds.There is also a search function to help them find the nearest vw dealership.Last year audi was the first automotive company to launch a mobile game, the"A4 driving challenge. "
Some mobile efforts are snazzier than others.For the recent debut of its executive sedan, the e class, mercedes benz created a web site equipped with a dealer locator for mobile browsers.In march, the german company rolled out an iphone application called the quartet.It is little more than a digital brochure, featuring promotional pictures of mercedes throughout the years, and it included a few simple game features.
Eric jillard, a mercedes benz marketing manager, says the company opted out of an iphone application for the e class launch in favor reaching a larger crowd.Anyone who can access the web through a blackberry, palm pre or other smart phones, can check out the mercedes mobile site.
As mobile marketing develops, car companies are likely to http://boulevardshop.net/the-michael-kors-shoulder-bags-tonne-hdmi/
spend less money creating their own applications and spend more placing location based ads into applications that are already popular, says jason tafler, ceo of rich media agency pointroll. "The problem many companies face when they make mobile apps is that they dump $100, 000 in an application that isn't downloaded much in the end,"Tafler says.
This explains why some of the car marketers' mobile applications have little to do with their vehicles.Ford developed a photo editor for the iphone last october that gives shutterbugs a way to tinker with the color and size of pictures taken with the camera phone.Toyota's"Scion radio 17 bpm"Application makes it easy for users to figure out the beats per minute in http://www.89590990.cn/?p=27681
a song.The idea is that handset users will find these features so compelling that they will use them again and again, see the brand's logo and associate it with creativity.
Ben l.Poore, infiniti's vice president of marketing, refuses to disclose how much nissan is spending on its mobile marketing efforts, but he says the dollar figure isn't likely to drop. "Just think about who drives convertibles,"Says poore. "It's the empty nest crowd;The people who use iphones. "